Consumer Researcher & Research Associate, Institutional Research and Planning   

The Ohio State University, Columbus, Ohio

 2017-2024             

·    Lead comprehensive consumer behavior research projects on AI and robotics topics, including designing experiments, managing the entire online survey process, conducting statistical data analysis, and providing actionable recommendations for industry practices.

·    Developed predictive models for 390+ National Universities that enabled the Office of the President to evaluate the university’s strategic plans and communicated with stakeholders.

·    Created an interactive dashboard using Tableau to visualize data from 10,000+ student experience surveys spanning 9 years.

Enterprise Research - Customer Experience (CX) Research Intern   

State Farm Insurance, Bloomington, Illinois (Remote)

 2022-2022             

·    Analyzed 10,000+ unstructured data points using R to assess customer brand awareness.

·    Created, analyzed, and presented customer segmentation analyses to cross-functional business partners by conducting surveys that included writing questions, sampling, designing logic, and analyzing data using R.

Data Science Intern   

Nielsen, Oldsmar, Florida

 2019-2019             

·    Analyzed qualitative formative assessment from customers’ feedback to distill meaningful findings for the design process of a mobile application.

·    Conducted remote usability testing, analyzed data for eye-tracking, and collaborated with a team of designers, engineers, and a product manager to support a wearable product design.

Summer Research Intern      

C3Research, Oviedo, Florida

 2018-2018             

·    Resolved key areas of pain for CXR & UXR by introducing AWS techniques.

Supervisor of Marketing   

Fushin Hotel (5-star), Taipei, Taiwan                                                                    

 2016-2017             

·    Increased sales made at the 2017 Taipei Tourism Exposition by 122% from 2016 by conducting mixed methods research and designing new promotional products.

·    Analyzed data sets obtained from Google Analytics to suggest a new responsive website and decreased average bounce rates of the official website by 4%.

Full-Time Research Assistant & Program Manager   

National Taiwan University, Taipei, Taiwan                                                                   

 2015-2015             

·    Published 5 journal and conference papers about CX by using quantitative methods.

· Managed an international internship program, which was reported by 10+ media.

Supervisor of Marketing   

SMS Event Marketing Ltd, Taiwan Branch, Taipei, Taiwan                                                                   

 2012-2015             

· Led 30+ team members to use survey and interview data to raise customer satisfaction with after-sales services from under 90% to 95%.