Work
Some of my selected projects
Click on the pictures to read more
Communication Strategies for AI Recommendations
Led a groundbreaking series of consumer behavior research projects focused on how consumers' information processing is influenced by AI-driven recommendations within experiential industries, including hospitality, restaurants, and resorts.
Survey (primary research)
Qualtrics
Experimental Design
Consumer Awareness, Consideration, and Conversion in Recreational Vehicle Insurance
Conducted a comprehensive primary survey to evaluate consumer brand awareness in the recreational vehicle insurance sector, uncovering key insights to drive targeted marketing strategies and strengthen brand positioning.
Survey (primary research)
R
Automation for Routine Interactive Dashboards and Ethics Surveys
Automating interactive dashboards enables real-time data visualization and reporting, allowing stakeholders to quickly assess performance metrics. Similarly, automating ethics surveys ensures that stakeholders receive timely reports as soon as the data is collected and processed.
Survey (secondary research)
R
Excel (Visual Basic for Applications)
Unstructured data analysis
SPSS
Excel
Stratified Sampling
Multiple sources secondary data
Tableau
Statistical Data Analysis